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The Road To the Future Differs From the Path We’ve Traveled  

Tags: NCAJ News
January 19, 2022   |   Kim Crouch

Reflections As NCAJ Celebrates 60 Years

It is no secret that when I came to NCAJ in 2017 to serve as your executive director, I was different than my predecessor. 

I looked different. 

I was a 39-year-old female. I had a one-year-old baby and another one on the way. And I was a registered unaffiliated voter.  

I brought different working relationships and different experiences.  

I had worked at the North Carolina Bar Association as lead lobbyist for close to a decade. I was surrounded by a diverse group of legal practitioners – plaintiffs’ and defense lawyers. Candidly, I was a bit of an unknown entity for many of our members. However, I was well-known in the political world for having relationships on both sides of the aisle. Most notably, I recall during the interview process being asked if I had the cell phones of Republican legislators in leadership at the General Assembly. Of course, I did.  

I was also asked why I wanted to lead the North Carolina Advocates for Justice, which was an easy answer for me. I had great respect for the organization’s long history of protecting the vulnerable and seeking fair treatment for everyone under the law. I wanted to further the legacy NCAJ has built in its first six decades. 

And while my goals for the organization were akin to those of previous EDs, I acted differently.  

I pushed for hard conversations among and within and sought transparency and collaboration between the leadership and the executive director. I tackled issues head on, restructured the organization and built the staff to take NCAJ in to the future.  

Intellectually, I knew that my differences had motivated the leaders of this organization to hire me in March of 2017. Yet, when I came to NCAJ, I did what I am ashamed to say many mid-career females do. Rather than celebrate those differences and promote my value, I simply did the work and sought to let the results speak for themselves.  

Truth is, I had spent close to 15 years working at the North Carolina General Assembly surrounded by men. I had gotten pretty good at working hard, delivering results, and avoiding self-promotion at all costs. No lobbyist wants their name tied to a piece of legislation. It’s the results that count. 

However, as we embark upon our 60th year, I find myself reflecting on some of the lessons I have learned as NCAJ’s executive director these past five years and thinking about my hopes for its future.  

Two of the most valuable lessons I have learned in this role: 

  • Celebrate your differences.  
  • Promote your value.  
Celebrate Differences

In this time of social and cultural upheaval, marked by the #MeToo movement, Black Lives Matter and an overall emphasis on celebrating diversity and authenticity, it’s become clear that our differences are indeed our greatest strength. Different perspectives, different experiences and different viewpoints thrive within the membership of this organization. It is those differences that we must embrace so that we are able to successfully advance the organization as a whole – not the individuals within it, but the organization itself. If we do that, our future is limitless.   

Promote Value

The search committee was right. Because I looked different, brought different relationships and acted differently, I was able to bring a new perspective and that perspective has allowed me to accomplish much for this organization. In the spirit of self-promotion, here are a few highlights from 2021: 

Some of our accomplishments to note: 

  • Last year, NCAJ adopted its first Advocacy Strategic Plan, a tool that empowers the organization to weigh each advocacy decision against NCAJ’s long-term mission and goals. We have already begun using the plan as we navigated the tricky political landscape of 2021.  
  • Prominent on that landscape was a reprisal of our decades-long effort to replace North Carolina’s contributory negligence standard with the more modern, more reasonable comparative negligence standard. We came as close as we have ever been to achieving this milestone change, and the groundwork we laid will provide a strong foundation for the inevitable battles to come on this front. 
  • We transformed our website, the NCAJ’s most visible face, into a sleek, clean tool for members that focuses on telling NCAJ’s story and makes the user experience smooth and engaging.  

NCAJ has much to be proud of as we look back on the past. And we have much to get excited about as we prepared for our future. Again, in the spirit of self-promotion, here are a few highlights of what is to come in 2022: 

  • After more than two years without a membership gathering, we will be together again in person at Annual Convention in Charlotte where we will celebrate NCAJ’s 60th anniversary and renew our connections to one another. 
  • Last week, we launched the NCAJ NEXT program, a course designed to identify the next generation of North Carolina’s trial lawyer leaders and give them the tools and connections they need to step up and move NCAJ into the future.  
  • This spring, we will begin a Foundation Development Plan where we will evaluate the Foundation and Endowment structure and develop a comprehensive development plan for relationship building, solicitation, and donor recognition and retention.  

NCAJ is a passionate group of lawyers zealously committed to protecting their clients. This passionate group rarely agrees on anything, including me, but that division and difference of opinion is a beautiful thing if embraced and promoted clearly and consistently.  

The ability of NCAJ leaders to harness this passion is one reason the organization can now celebrate 60 years of protecting the vulnerable and seeking equitable treatment.  

NCAJ will continue that legacy.  

We just might do it differently.  

About the Author

Kim Crouch

Executive Director

Kim Crouch

Executive Director

Kim Crouch has served as executive director of NCAJ since 2017. She brings to the job 15 years of experience in leading legislative advocacy and public affairs in both the public and private sector. As director of governmental affairs for the North Carolina Bar Association for nine years, Crouch led strategic legislative policy for the largest non-profit association for legal professionals in the state, where she honed her skills in coalition building, lobbying and stake-holder management. 

Before her time at NCBA, Crouch served as director of public affairs for the North Carolina Department of Juvenile Justice and Delinquency Prevention. 

As executive director at NCAJ, Crouch manages the systems and staff of the organization with a constant focus on improving efficiency in order to provide excellent member service and support NCAJ’s mission to empower a strong community of trial lawyers across our state. Currently, she also serves on the board of North Carolina’s Equal Access to Justice Commission, which works to expand access to the civil justice system for low-income people, and on the Chief Justice’s Commission on Professionalism.  

Crouch holds a bachelor’s degree in public policy and public relations from Syracuse University and juris doctor from the University of North Carolina School of Law.   

She and her husband, Edward, live in Cary with their two children, Cooper and Casey.