Partner With Us

stripes

NCAJ Preferred Partner Program

Established 60 years ago by leading members of the North Carolina legal community, NCAJ proudly serves professionals at every stage of their careers. We recognize the important role our sponsors, exhibitors and partners play in building and strengthening our community, supporting our continuing legal education programs and offering services to help our members in their areas of practice.

We provide the highest quality legal education and trial skills programming as well as active advocacy and legal affairs support on behalf of our members. Our network empowers a strong community of trial lawyers across our state. Nearly all NCAJ CLE and member programs are now offered in a hybrid format which will allow you an exponential return on your reach, leading to contact with more potential leads and audience segments.

Become an NCAJ Preferred Partner and maximize your visibility all year long with our members. The partnership packages below are fully integrated to ensure that your company or organization will enjoy visibility and brand awareness across NCAJ’s digital, print and in-person opportunities.

Our Preferred Partners

Empowering a strong community of trial lawyers in North Carolina would be impossible without the support of our incredible Preferred Partners. Learn more about the businesses whose investment in and commitment to NCAJ keeps our organization thriving.

View Our Partners

About Us

scale
2,000+
Active Members
community
380,000+
Impressions on NCAJ Social Media Platforms in 2021
cap
2,000+
CLE Attendees in 2021
education
1,200+
Average Daily Webpage Views in 2021

Partnership Levels

CONVENTION EXHIBITOR | Be a part of the largest gathering of trial lawyers in the Tar Heel State +

  • Six-foot table with power and tablecloth in exhibit concourse
  • Company logo/link/description featured prominently on Convention custom website
  • Company logo/link/description featured prominently in Convention print program (all assets must be received by May 5 to ensure inclusion in print program)
  • Two representatives per booth with breakfasts and lunches included (additional representatives are welcome at $125 per person)
  • Two tickets to the Gala on Saturday evening (access to all other social events requires separate ticket purchases)
  • Virtual exhibit booth in Whova app (all assets must be received by June 1 to ensure inclusion in app)
  • Ability to participate in Whova app QR code based Passport competition to generate leads
  • Virtual exhibit booth will remain open inside the app for three months after the Convention. Adoption rate of app in 2022 was over 85%.
  • Thank you posts throughout the weekend on social media across NCAJ branded channels
  • Sponsorship and exhibit opportunity during hybrid Summer Conference for Paralegals on June 16 in Charlotte during Convention 2023

Total Investment: $5,000

All of the above sponsorships are typically offered as co-sponsorship opportunities.

For an increased rate, NCAJ’s sponsorship team would be happy to explore exclusive opportunities for you and your business during the course of the weekend’s agenda. Exclusive sponsorship opportunities may include the ability to create custom branded swag, such as champagne or pint glasses, t-shirts, registration bags etc. that prominently feature your brand. These opportunities are extremely limited and in high demand by our Preferred Partners. Contact Hallie Kennedy today to learn more.

Examples of Exclusive Social Sponsorship Opportunities at Convention 2023

  • Breakfast
  • Lunch
  • Mimosa/Bloody Mary bar
  • Coffee bar
  • Social event offsite
  • President’s Gala
  • Entertainment
  • NCAJ Annual Meeting

BRONZE | Get to know NCAJ and let us show you how we can help you build your business. +

All of Convention Exhibitor level benefits (~$5,000 value)

PLUS

  • Company logo/link/description featured prominently on NCAJ Preferred Partner webpage (page under construction)
  • Company link posted regularly across NCAJ branded social media accounts (4-6 times per year)
  • Logo featured quarterly on Preferred Partners listing in NCAJ’s award-winning print magazine Trial Briefs
  • Non-exclusive sponsorship at choice of ONE of the following hybrid CLE programs:
    • Civil Masters in Advocacy 2022 – Damages: How to Prepare Your Case and Yourself to Maximize Your Recovery on Oct. 21
    • Storytelling at Trial on Nov. 4
    • Proving Pain & Suffering on Feb. 17
    • Disbursements 2023 on Feb. 24
    • Proving Causation on May 12
  • Sponsorship benefits for each hybrid program include:
    • Logo/link/description on each event registration page
    • Logo/link on each marketing email send (minimum four per program over 60-90 days)
    • Social media recognition on day of program across NCAJ branded accounts
    • Speaking opportunity for two to three minutes during program
    • Six-foot table with tablecloth

Total Investment: $7,500

SILVER | Enjoy access to Auto Torts & Premises Liability – NCAJ's largest and most active section. +

All of Convention Exhibitor and Bronze level benefits (CLE sponsorship from previous level not included)

PLUS

  • One-time receipt of the full NCAJ membership list (2,000+ contacts; emails not included)
  • Non-exclusive sponsorship at choice of THREE of the following hybrid CLE programs:
    • Storytelling at Trial on Nov. 4
    • Proving Pain & Suffering on Feb. 17
    • Disbursements 2023 on Feb. 24
    • Proving Causation on May 12
  • Sponsorship benefits for each hybrid program include:
    • Logo/link/description on each event registration page
    • Logo/link on each marketing email send (minimum four per program over 60-90 days)
    • Social media recognition on day of program across NCAJ branded accounts
    • Speaking opportunity for two to three minutes during program
    • Six-foot table with tablecloth

Total Investment: $10,000

GOLD | Get the biggest bang for your buck and expand your digital reach. +

All of Convention Exhibitor, Bronze and Silver level benefits (CLE sponsorship from previous levels not included)

PLUS

  • Company logo and link featured prominently in every issue of biweekly Community View newsletter (2,000+ contacts per send)
  • Non-exclusive sponsorship at choice of SIX of the following hybrid CLE programs:
    • Fall Conference for Paralegals on Oct. 14
    • Civil Masters in Advocacy 2022 – Damages: How to Prepare Your Case and Yourself to Maximize Your Recovery on Oct. 21
    • Storytelling at Trial on Nov. 4
    • Annual Workplace Torts & Workers’ Comp on Dec. 2
    • Social Security Disability 2022 on Dec. 9
    • Employment Law 2023 on Feb. 3
    • Proving Pain & Suffering on Feb. 17
    • Disbursements 2023 on Feb. 24
    • Annual Workers’ Comp Roundtable on April 14
    • Social Security Disability on April 21
    • Proving Causation on May 12
  • Sponsorship benefits for each hybrid program include:
    • Logo/link/description on each event registration page
    • Logo/link on each marketing email send (minimum four per program over 60-90 days)
    • Social media recognition on day of program across NCAJ branded accounts
    • Speaking opportunity for two to three minutes during program
    • Six-foot table with tablecloth

Total Investment: $15,000

PLATINUM | Score our VERY best deal – SIX CLEs, Convention Sponsorship and universal promotion. +

All of Convention Exhibitor, Bronze, Silver and Gold level benefits (CLE sponsorship from previous levels not included)

PLUS

  • Company logo and link featured prominently as Preferred Partner in the footer of every page of NCAJ’s award winning website (~1,200 average views per day)
  • Opportunity to include up to 500 words of company-sponsored content in one issue of Trial Briefs magazine
  • Convention PLATINUM Level Sponsorship
    • Company logo and link prominently featured on all Convention emails (15+ over the course of four months to various segments of the full NCAJ database)
    • Company logo and link prominently featured on all Convention physical signs, signage and slides
    • Custom ads with company logo and link prominently featured in Convention app (Whova) during event and for three months following
    • Premium choice of table location in exhibit concourse
    • Week-of social media promotion and shout outs across all NCAJ branded accounts
  • Non-exclusive sponsorship at choice of SIX of the following hybrid CLE programs:
    • Fall Conference for Paralegals on Oct. 14
    • Civil Masters in Advocacy 2022 – Damages: How to Prepare Your Case and Yourself to Maximize Your Recovery on Oct. 21
    • Storytelling at Trial on Nov. 4
    • Annual Workplace Torts & Workers’ Comp on Dec. 2
    • Social Security Disability 2022 on Dec. 9
    • Employment Law 2023 on Feb. 3
    • Proving Pain & Suffering on Feb. 17
    • Disbursements 2023 on Feb. 24
    • Annual Workers’ Comp Roundtable on April 14
    • Social Security Disability on April 21
    • Proving Causation on May 12
  • Sponsorship benefits for each hybrid program include:
    • Logo/link/description on each event registration page
    • Logo/link on each marketing email send (minimum four per program over 60-90 days)
    • Social media recognition on day of program across NCAJ branded accounts
    • Speaking opportunity for two to three minutes during program
    • Six-foot table with tablecloth
  • AND opportunity to provide two to three minute video to be included in on-demand production of each CLE, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program).

Total Investment: $20,000

DIAMOND | The definition of Preferred Partner. +

All of Convention Exhibitor, Bronze, Silver, Gold and Platinum level benefits (CLE sponsorship from previous levels not included)

PLUS

  • Convention DIAMOND Level Sponsor
    • All marketing and exhibit table benefits above for PLATINUM level
    • Sponsorship of daytime Bloody Mary/ Mimosa bars OR VIP lounge for NCAJ sustainers and leaders with branded promotional item created in conjunction with NCAJ
    • Choice of one business speaking opportunities from a list provided upon agenda confirmation
  • Non-exclusive sponsor of ALL NCAJ Diversity & Inclusion Programs, including monthly roundtables and Annual Conference in October
    • Company logo and link prominently featured on all Diversity & Inclusion emails (several sends monthly and minimum four sends to full NCAJ membership list and N.C. State Bar list for Annual Conference)
    • Company logo and link prominently featured on all slides
    • Day-of social media promotion and shout outs across all NCAJ branded accounts
    • Two to three minute speaking opportunity at hybrid Annual Conference (~50-75 attendees annually)
  • Custom ads in NCAJ database TrialSmith, both on page and in daily sends of eClips e-newsletter and NCAJ section, division and caucus listserv digests
  • Non-exclusive sponsorship at choice of EIGHT of the following hybrid CLE programs:
    • Fall Conference for Paralegals on Oct. 14
    • Civil Masters in Advocacy 2022 – Damages: How to Prepare Your Case and Yourself to Maximize Your Recovery on Oct. 21
    • Storytelling at Trial on Nov. 4
    • Annual Workplace Torts & Workers’ Comp on Dec. 2
    • Social Security Disability 2022 on Dec. 9
    • Employment Law 2023 on Feb. 3
    • Proving Pain & Suffering on Feb. 17
    • Disbursements 2023 on Feb. 24
    • Annual Workers’ Comp Roundtable on April 14
    • Social Security Disability on April 21
    • Proving Causation on May 12
  • Sponsorship benefits for each hybrid program include:
    • Logo/link/description on each event registration page
    • Logo/link on each marketing email send (minimum four per program over 60-90 days)
    • Social media recognition on day of program across NCAJ branded accounts
    • Speaking opportunity for two to three minutes during program
    • Six-foot table with tablecloth
  • Opportunity to provide two to three minute video to be included in on-demand production, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program).

Total Investment: $30,000

ADVOCATE | YOU are one of US, and where we go, you’ll be there too. +

ALL benefits and features of ALL previous levels (CLE sponsorship from previous levels not included)

PLUS

  • Gold NCAJ Advocate Lapel Pin
  • Convention ADVOCATE sponsor
    • All marketing/speaking benefits above for DIAMOND and PLATINUM levels
    • Named sponsor of ALL social events
    • Choice of speaking opportunities (one social; one business) from list provided once the agenda is confirmed
  • Non-exclusive sponsorship at choice of TEN of the following hybrid CLE programs:
    • Fall Conference for Paralegals on Oct. 14
    • Civil Masters in Advocacy 2022 – Damages: How to Prepare Your Case and Yourself to Maximize Your Recovery on Oct. 21
    • Storytelling at Trial on Nov. 4
    • Annual Workplace Torts & Workers’ Comp on Dec. 2
    • Social Security Disability 2022 on Dec. 9
    • Employment Law 2023 on Feb. 3
    • Proving Pain & Suffering on Feb. 17
    • Disbursements 2023 on Feb. 24
    • Women’s Caucus Retreat on March 3
    • Annual Workers’ Comp Roundtable on April 14
    • Social Security Disability on April 21
    • Proving Causation on May 12
  • Sponsorship benefits for each hybrid program include:
    • Logo/link/description on each event registration page
    • Logo/link on each marketing email send (minimum four per program over 60-90 days)
    • Social media recognition on day of program across NCAJ branded accounts
    • Speaking opportunity for two to three minutes during program
    • Six-foot table with tablecloth
  • Opportunity to provide two to three minute video to be included in on-demand production, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program).
  • Four tickets to April 2023 Leaders Forum & Circle of Advocates celebration dinner in conjunction with Spring NCAJ Board Meeting (BOG members, NEXT participants, Leaders Forum and Circle of Advocates members in attendance)
  • Custom introductions by NCAJ Executive Director to two to three members
  • Opportunities for custom digital ads to NCAJ members across platforms via NCAJ’s partnership with Feathr

Total Investment: $40,000

Preferred Partner FAQs

Are there any a la carte sponsor or exhibitor opportunities for the 2022-2023 NCAJ CLE season? +

We will no longer be offering a la carte sponsor or exhibitor opportunities for any annual programs during our CLE season for vendors who are not part of our Preferred Partner program. The only exception to this will be specialty programs that are added to the CLE calendar later in the year in response to changes in the law.

That said, there are several one-off CLEs that offer access to unique audiences and cross-sections of the NCAJ membership.

Sponsorship opportunities for these CLEs are offered as a la carte additions to your Preferred Partner package:

  • Fall Conference for Paralegals on Oct. 14, 2022
  • DWI 2023 on Feb. 10, 2023
  • Family Law Trial Skills Program on Feb. 10, 2023
  • Women’s Caucus Retreat on March 3, 2023
  • Death Penalty 2023 on April 28, 2023
  • Land Condemnation on May 5, 2023

Sponsorship benefits for this program include:

  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth

Total Investment: $2,000 per program

I don't see the Oct. 19 Camp Lejeune program listed within the Preferred Partner package. How can I connect to that audience through a sponsorship? +

We currently only have three spots available for sponsorship of the Oct. 19 Camp Lejeune program at the Sheraton Chapel Hill.

This program will be promoted nationally and will be available for on-demand purchase following the program. Please contact Hallie Kennedy to learn more.

Sponsorship benefits for the Oct. 19 Camp Lejeune program will include:

  • Logo/link/description on each event registration page which will be marketed nationally via digital ads, social media posts and email marketing sends through NCAJ partner groups
  • Logo/link on each marketing email send (minimum four)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth
  • Opportunity to provide two to three minute video to be included in on-demand production, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program)

Total Investment: $3,000

I don't see the NCAJ Skills Academy programs listed within the Preferred Partner package. How can I connect to that audience through a sponsorship? +

The NCAJ Skills Academy program is currently undergoing a revamp as a multi-year certificate program for trial lawyers. Until the details of this transition are finalized, sponsorship of these program is suspended. Stay tuned for more details.

Where can I learn more about advertising in Trial Briefs magazine? +

All advertising in Trial Briefs, outside of the listing opportunities detailed in our above Preferred Partner levels, is handled through our partner Innovative Publishing. Learn more about their offerings in our media kit and please contact aran@innovativepublishing.com with questions or inquiries.

Will I receive a list of attendees for each of the programs I choose in my Preferred Partner package? +

Yes. You will receive an Excel spreadsheet of the registrants for a given program. Please note that due to privacy regulations, NCAJ does not provide email addresses of attendees.

Preferred Partner Program PDF

Download Now

Interested in learning more? Let’s Chat.

Hallie Kennedy

Director of Marketing & Communications

Hallie Kennedy

Director of Marketing & Communications

Hallie Kennedy has been with NCAJ since 2019. She is a digital marketing and brand expert with over 12 years of both agency and in-house experience representing and consulting with corporations and organizations in the hospitality, non-profit, higher education and legal sectors. Prior to joining NCAJ, Kennedy led marketing and communications strategy at the North Carolina Bar Association and worked closely with a large portfolio of national and regional law firms and international non-profits as a digital project manager at New Media Campaigns in Carrboro. 

In her role as marketing & communications director, Kennedy leads NCAJ’s efforts on all digital brand management, including social media strategy, email marketing, web design and development, search engine optimization and accessibility standards. She also serves as staff liaison to NCAJ’s Auto Torts & Premises Liability Section and Professional Negligence Section.

As a former leader of the Raleigh chapter of the Legal Marketing Association, Kennedy enjoys presenting to attorneys, law students and legal marketing professionals on best practices in digital marketing for the legal profession. She also supports her alma mater, St. Mary’s School of Raleigh, as a member of its alumnae council.

Hallie graduated magna cum laude from Wofford College with a bachelor of arts in English and a concentration in creative writing.

When she’s not working, Hallie can be found with her husband and young daughters enjoying every bit of joy, culture and food that downtown Durham has to offer.