Strategy Summit 2025 was a blast. We learned so much in just a day and a half. Check out the gallery of fantastic photos from photographer John Hansen. We can’t wait to do it again.
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October 23-24
Our second annual marketing, business development and innovation conference for legal professionals, Strategy Summit 2025 will be a two-day extravaganza of innovative ideas and quick-hit takeaways for legal professionals across the spectrum of practice and firm roles.
Feeling outspent, outstaffed, and outgunned by the big firms in your market? You’re not alone—and you’re not out of options. In this powerhouse session, PILMMA Founder Ken Hardison will share real-world strategies to help small and mid-sized firms level the playing field against the “800lb gorillas” dominating the airwaves and search results.
Ken’s proven methods aren’t about matching their marketing budgets dollar-for-dollar. Instead, you’ll learn how to outthink, outmaneuver, and outperform them with smarter positioning, sharper messaging, and strategic focus. Whether you’re looking to grow your brand presence, increase your local market share, or attract better cases, this session will give you the tactical edge you need to compete—and win.
AI is everywhere—but not every tool is worth your time. Gracie shares the real-world AI solutions law firms are using right now to save time, improve marketing, and streamline operations—without sacrificing quality or compliance.
Join us for a morning coffee break and a chance to connect with our exhibitors.
From surviving as a firm owner to thriving despite the presence of big competitors with big marketing budgets, Ben will share his method of scaling your law firm. Taken from his own personal experience at The Whitley Law Firm, learn how to use a combination of operational excellence and marketing and branding techniques to achieve growth and success in your market.
Today’s cyber age creates many opportunities and advantages for attorneys and clients alike. Unfortunately, bad actors leverage those same platforms to steal money and information as well. Hear about common threats facing attorneys and clients today, including phishing, ransomware, wire fraud, fake checks, data breaches, and more. Then learn some quick and easy tips and tools to help meet your ethical obligations, foil the scammers, and keep you and your clients safe.
Hiring associates doesn’t have to be a gamble. Learn how to attract top-tier legal talent, identify the right cultural and skill fit, and build a team that drives long-term firm growth.
Get an inside look at what’s really working in law firm marketing. From branding to lead generation to client conversion, this roundtable brings together powerhouse marketing minds to share tested strategies you can take home and use immediately.
Join us alongside our exhibitors for light refreshments.
In a crowded legal market, how you show up before onboarding can make all the difference. This session demonstrates five simple ways law firms can create standout client experiences from the very first interaction. We’ll talk about how early communication and transparency can help your firm build trust faster, earn more referrals, generate stronger online reviews, and reinforce a brand clients remember—and recommend. Whether you’re a solo practitioner or part of a large firm, these tactics can set you apart and turn great service into your biggest marketing advantage.
In 1999, Coleman Cowan was shot coming out of a deposition in Durham, North Carolina. The shooting forced a reckoning with Coleman’s mortality, and a re-evaluation of what was important to him. He left his law practice and embarked on a journey which led him to become a producer for 60 Minutes, reporting stories from around the world. Along the way, he encountered many smart and interesting people who taught him valuable lessons to successfully navigate the pressure and stress that come with a full professional and personal life
SEO, PPC, video, funnels—there’s no shortage of digital marketing options, but which ones actually deliver results for law firms in today’s landscape? Tanner pulls back the curtain on the tactics generating real ROI.
You don’t need to be a CFO—but if you own a law firm, you do need to know what your numbers are telling you. Revenue alone doesn’t create a healthy business—profitability, cash flow, and smart pricing do. In this practical, no-fluff session, you’ll learn how to identify the financial metrics that actually matter, track the right KPIs for your firm’s stage of growth, and evaluate whether your pricing strategy supports the business you want to build. You’ll also explore how AI tools can help you forecast, budget, and make better financial decisions—without needing a finance degree.
Join us for a morning coffee break and a chance to connect with our exhibitors.
First impressions aren’t just for clients—your new hires need them too. Discover how smart onboarding practices can improve productivity, culture, and retention across your team.
Too many law firm owners are stuck in the passenger seat of their own business — reactive, overworked, and unsure how to get where they want to go. But a law firm isn’t just a job — it’s a business. And it needs a CEO.
In this session, you’ll learn what it really means to lead your firm like a business, not just run it like a practice. We’ll walk through the key mindset shifts that separate overwhelmed owners from confident, strategic leaders — and introduce the 7 pillars of a healthy, modern law firm. You’ll get a simple framework to assess where your firm stands today, recognize which stage of growth you’re in, and identify exactly where to focus next.
Enjoy this gallery of a fantastic two days in Durham in September 2024. We can’t wait to see everyone again in Durham in 2025.
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