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NCAJ Preferred Partner Program

Established 60 years ago by leading members of the North Carolina legal community, NCAJ proudly serves professionals at every stage of their careers. We recognize the important role our sponsors, exhibitors and partners play in building and strengthening our community, supporting our continuing legal education programs and offering services to help our members in their areas of practice.

We provide the highest quality legal education and trial skills programming as well as active advocacy and legal affairs support on behalf of our members. Our network empowers a strong community of trial lawyers across our state. Nearly all NCAJ CLE and member programs are now offered in a hybrid format which will allow you an exponential return on your reach, leading to contact with more potential leads and audience segments.

Become an NCAJ Preferred Partner and maximize your visibility all year long with our members. The partnership packages below are fully integrated to ensure that your company or organization will enjoy visibility and brand awareness across NCAJ’s digital, print and in-person opportunities.

Our Preferred Partners

Empowering a strong community of trial lawyers in North Carolina would be impossible without the support of our incredible Preferred Partners. Learn more about the businesses whose investment in and commitment to NCAJ keeps our organization thriving.

View Our Partners

About Us

scale
2,000+
Active Members
community
380,000+
Impressions on NCAJ Social Media Platforms in 2022
cap
2,000+
CLE Attendees in 2022
education
1,200+
Average Daily Webpage Views in 2022

Partnership Benefits by Investment

DIAMOND | $50,000+ Annual Investment | Our highest level of partnership +

Convention Benefits

  • All Convention Exhibitor, Platinum, Ruby & Sapphire Preferred Partner Convention benefits
  • First choice of exhibit booth location
  • Four Convention registrations for booth staff, etc.

Marketing Benefits

  • All Bronze, Silver, Gold, Platinum, Ruby and Sapphire Preferred Partner marketing benefits
  • NCAJ Diamond Preferred Partner Lapel Pin
  • Ability to work with NCAJ to present custom programming to various groups, including NCAJ NEXT cohorts, at Convention, etc.
  • Named Paralegal Division sponsor, which includes the ability to host socials and present at all paralegal CLE programming
  • Opportunity to display signage in NCAJ office at all times
  • Co-branding opportunities with NCAJ on organizational swag items, including pens, pads, cups, totes etc.
  • Four tickets to NCAJ Sustainer Appreciation Event in April 2024 celebrating all NCAJ Sustaining members, leaders and NEXT fellows
  • Opportunities for custom digital ads to NCAJ members across platforms via NCAJ’s partnership with Feathr

Speaker Series Benefits

  • All Ruby Preferred Partner speaker series benefits

CLE Benefits

  • Non-exclusive sponsorship at TEN hybrid NCAJ CLE programs*
  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day-of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth
  • Opportunity to provide a two to three minute video to be included in on-demand production, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program)

Total Investment: $50,000
Benefits valued at $65,000+! 

*Exclusions apply for special seminars and timely programs. See NCAJ for more details.

SAPPHIRE | $40,000 Annual Investment | YOU are one of US, and where we go, you’ll be there too. +

Convention Benefits

  • All Convention Exhibitor, Platinum and Ruby Preferred Partner Convention benefits
  • Premium choice of table location in exhibit concourse
  • Named sponsor of ALL social events
  • Sponsorship of and access to VIP Lounge for NCAJ Sustainers and leaders with opportunity to display branded promotional items
  • Choice of TWO speaking opportunities (one social; one business) from list provided once the agenda is confirmed

Marketing Benefits

  • All Bronze, Silver, Gold, Platinum and Ruby Preferred Partner marketing benefits
  • Gold NCAJ Advocate Lapel Pin
  • Four tickets to NCAJ Sustainer Appreciation Event in April 2024 celebrating all NCAJ Sustaining members, leaders and NEXT fellows
  • Opportunities for custom digital ads to NCAJ members across platforms via NCAJ’s partnership with Feathr

Speaker Series Benefits

  • All Ruby Preferred Partner speaker series benefits

Speaker Series Benefits

  • Non-exclusive sponsor of NCAJ Diversity, Equity and Inclusion Speaker Series, a quarterly program that will bring in local, regional and national experts to discuss and hold space for hard conversations around these vital topics
  • Company logo and link prominently featured on all Speaker Series emails (several sends per session to full NCAJ member list and NC State Bar list)
  • Day of social media promotion across all NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program

CLE Benefits

  • Non-exclusive sponsorship at TEN hybrid NCAJ CLE programs*
  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth
  • Opportunity to provide a two to three minute video to be included in on-demand production, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program)

Total Investment: $40,000
Benefits valued at $55,000+

*Exclusions apply for special seminars and timely programs. See NCAJ for more details.

RUBY | $30,000 Annual Investment | The definition of Preferred Partner. +

Convention Benefits

  • All Convention Exhibitor AND Platinum Preferred Partner Convention benefits
  • Premium choice of table location in exhibit concourse
  • Sponsorship of and access to VIP Lounge for NCAJ Sustainers and leaders with opportunity to display branded promotional items
  • Choice of one business speaking opportunity from a list provided upon agenda confirmation

Marketing Benefits

  • All Bronze, Silver, Gold land Platinum Preferred Partner marketing benefits
  • Custom ads in NCAJ database TrialSmith, both on page and in daily sends of eClips e-newsletter and NCAJ section, division and caucus listserv digests

Speaker Series Benefits

  • Non-exclusive sponsor of NCAJ Diversity, Equity and Inclusion Speaker Series, a quarterly program that will bring in local, regional and national experts to discuss and hold space for hard conversations around these vital topics
  • Company logo and link prominently featured on all Speaker Series emails (several sends per session to full NCAJ member list and NC State Bar list)
  • Day of social media promotion across all NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program

CLE Benefits

  • Non-exclusive sponsorship at EIGHT hybrid NCAJ CLE programs*
  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth
  • Opportunity to provide a two to three minute video to be included in on-demand production, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program)

Total Investment: $30,000
Benefits valued at $42,000

*Exclusions apply for special seminars and timely programs. See NCAJ for more details.

PLATINUM | $20,000 Annual Investment | Score our VERY best deal – SIX CLEs, Convention Sponsorship and universal promotion. +

Convention Benefits

  • All Convention Exhibitor benefits
  • Premium choice of table location in exhibit concourse
  • Company logo and link prominently featured on all Convention emails (15+ over the course of four months to various segments of the full NCAJ database)
  • Company logo and link prominently featured on all Convention physical signs, signage and slides
  • Custom ads with company logo and link prominently featured in Convention app during event and for three months following
  • Week-of social media promotion and shout outs across all NCAJ branded accounts
  • Choice of one business speaking opportunity from a list provided upon agenda confirmation

Marketing Benefits

  • All Bronze, Silver AND Gold Preferred Partner marketing benefits
  • Company logo and link featured prominently as Preferred Partner in the footer of every page of NCAJ’s award-winning website (~1,200 average views per day)
  • Opportunity to include up to 500 words of company-sponsored content in one issue of Trial Briefs magazine

CLE Benefits

  • Non-exclusive sponsorship at SIX hybrid NCAJ CLE programs*
  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth
  • Opportunity to provide a two to three minute video to be included in on-demand production, which will be available for purchase and download for three years (potentially ~100s of views per year, depending on the program)

Total Investment: $20,000
Benefits valued at $28,000

*Exclusions apply for special seminars and timely programs. See NCAJ for more details.

GOLD | $15,000 Annual Investment | Get the biggest bang for your buck and expand your digital reach. +

Convention Benefits

  • All Convention Exhibitor benefits
  • Choice of exhibit booth location, based on order of investment

Marketing Benefits

  • All Bronze AND Silver Preferred Partner marketing benefits
  • Company logo and link featured prominently in every issue of biweekly Community View newsletter (2,000+ contacts per send)

CLE Benefits

  • Non-exclusive sponsorship at SIX hybrid NCAJ CLE programs*
  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth

Total Investment: $15,000
Benefits valued at $18,500

*Exclusions apply for special seminars and timely programs. See NCAJ for more details.

SILVER | $10,000 Annual Investment | Enjoy access to a full suite of section CLE or a smattering of varied programs. +

Convention Benefits

  • All Convention Exhibitor benefits
  • Choice of exhibit booth location, based on order of investment

Marketing Benefits

  • All Bronze Preferred Partner marketing benefits
  • One-time receipt of the full NCAJ membership list (2,000+ contacts)

CLE Benefits

  • Non-exclusive sponsorship at your choice of THREE hybrid NCAJ CLE programs*
  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth

Total Investment: $10,000
Benefits valued at $13,500

*Exclusions apply for special seminars and timely programs. See NCAJ for more details.

BRONZE | $7,500 Annual Investment | Get to know NCAJ and let us show you how we can help you build your business. +

Convention Benefits

  • All Convention Exhibitor benefits
  • Choice of exhibit booth location, based on order of investment

Marketing Benefits

  • Company logo/link/description featured prominently on NCAJ Preferred Partner webpage
  • Company link posted regularly across NCAJ branded social media accounts (up to 6 times per year)
  • Logo featured quarterly on Preferred Partners listing in NCAJ’s award-winning print magazine Trial Briefs

CLE Benefits

  • Non-exclusive sponsorship at your choice of ONE hybrid NCAJ CLE program*
  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth

Total Investment: $7,500
Benefits valued at $9,500

*Exclusions apply for special seminars and timely programs. See NCAJ for more details.

CONVENTION EXHIBITOR | $5,000 Investment | Be a part of THE largest gathering of lawyers in the Tar Heel State +

  • Six-foot table with power and tablecloth in exhibit concourse for Convention and Summer Conference for Paralegals
  • Company logo/link/description featured prominently on Convention custom website
  • Company logo/link/description featured prominently in Convention print materials (all assets must be received by May 5 to ensure inclusion in print materials)
  • Two representatives per booth with breakfasts and lunches included — additional representatives are welcome at $125 per person
  • Two tickets to all Convention social events throughout the weekend, including Wednesday evening Sponsor Welcome Party, hosted by NCAJ Leadership
  • Virtual exhibit booth in the event app (all assets must be received by June 1 to ensure inclusion in app)
  • Thank you posts throughout the weekend on social media across NCAJ branded channels

Preferred Partner FAQs

Are there any a la carte sponsor or exhibitor opportunities for the 2023-2024 NCAJ CLE season? +

Throughout the CLE season, we have several one-off CLEs that offer access to unique audiences and cross-sections of the NCAJ membership. Sponsorship opportunities for these CLEs are offered as a la carte additions to your Preferred Partner package for $2,000 per program.

For businesses without a Preferred Partner annual agreement who may be interested in sponsoring NCAJ events as introductory or one-off instances, extremely limited opportunities are available. If your business is interested in learning more about these options, please contact Hallie Kennedy.

Additional exceptions will be made for specialty programs that are added to the CLE calendar later in the year in response to changes in the law.

Sponsorship benefits for a la carte programs include:

  • Logo/link/description on each event registration page
  • Logo/link on each marketing email send (minimum four per program over 60-90 days)
  • Social media recognition on day of program across NCAJ branded accounts
  • Speaking opportunity for two to three minutes during program
  • Six-foot table with tablecloth

Total Investment: $2,000 per program

***Please note that suitcasing and/or outboarding at NCAJ events and/or Convention is strictly prohibited. Please see NCAJ’s Suitcasing/Outboarding policy statement for more details.***

Where can I learn more about advertising in Trial Briefs magazine? +

All advertising in Trial Briefs, outside of the listing opportunities detailed in our above Preferred Partner levels, is handled through our partner Innovative Publishing. Learn more about their offerings in our media kit and please contact aran@innovativepublishing.com with questions or inquiries.

Will I receive a list of attendees for each of the programs I choose in my Preferred Partner package? +

Yes. You will receive an Excel spreadsheet of the registrants for a given program.

If I am an attorney and work at a firm that is also a business partner of NCAJ, can I join NCAJ and its sections, divisions and caucus as a member? +

Preferred Partner and Sponsor Member Listserv and Leadership Policy

NCAJ Listserv access is one of the primary benefits of NCAJ membership. Listservs are provided for the benefit of NCAJ members to discuss topics within the defined practice area or interests of their respective Sections, Divisions or Caucus, some of which have heightened membership
qualifications beyond that of NCAJ membership.

The NCAJ recognizes that some lawyers who are employed by or have an ownership interest inNCAJ’s Preferred Partners and/or Sponsors may meet the individual qualifications for NCAJ membership and SDC memberships.

For those qualifying individuals, membership listserv access is restricted. These individuals may also not serve in a leadership capacity within SDCs or the NCAJ governing structure. Notwithstanding the listserv and leadership restrictions, qualifying individuals may receive and have access to other membership benefits of NCAJ and SDCs, including but not limited to: CLE programs, networking and social activities, communications and other discounts and benefits.

Interested in learning more? Let’s Chat.

Download our 2023-2024 Preferred Partnership Program as a PDF

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